Sruthi Kintali
Senior Ux Designer @Veepee
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WORK HISTORY
Senior Ux Designer @Veepee
Paris, FR
Brandsplace (Backend Platforms)- Lead end-to-end design for the backend systems used by internal teams and external brands/sellers on the Veepee Brandsplace- Simplify legacy, complex workflows to reduce task time and improve usability across multiple personas- Use AI daily for research synthesis, recording analysis, and faster design iteration, improving delivery speed without compromising human-centered decisions.Logistics — Anomaly Management Tool (Warehouse Operations)- Design improvements for the anomaly logging tool used by warehouse operators in Flash Sales logistics- Focus on reducing time-on-task and simplifying the tool for both primary and secondary users- Collaborate closely with operations teams to align design decisions with real-world efficiency and cost-saving goals.Core Themes- Operational UX, system-level design, workflow optimization- Cross-functional collaboration with engineering, business, and logistics- Incremental modernization of legacy tools and processes
EDUCATION
Jawaharlal Nehru Technological University
Bachelor of Technology (B.Tech.), Computer Science Engineering
Narayana Junior College - India
Intermediate, Maths Physics Chemistry
SKILLS
ABOUT SRUTHI KINTALI
I’m a Senior Product & UX Designer focused on enterprise systems, backend platforms, and workflow-heavy tools. I specialize in bringing clarity to complex environments — turning legacy, fragmented processes into intuitive, scalable user experiences.With a background in computer science, I collaborate closely with engineering and product teams in technically dense domains such as cybersecurity, logistics, and large-scale enterprise operations.I lead with a research-driven approach, grounding design decisions in real user needs, data, and system behavior. I actively use AI to accelerate research synthesis, analyze recordings, and explore design variations — improving delivery speed while keeping the work deeply human-centered.Across projects, my goal is to reduce cognitive load, improve workflow efficiency, and align user needs with business outcomes. I also enjoy mentoring designers and helping teams navigate complex problems with clarity and confidence.
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