Cristina Baranski

Head of Content Management France @Veepee

E-Merchandising Strategy & Execution:Develop and implement a comprehensive e-merchandising strategy for the French market to drive online sales and customer engagement.Optimize product assortment, categorization, and content for a seamless customer journey on all digital platforms.Drive the visual and functional aspects of the website and online store, ensuring a customer-friendly experience that aligns with the brand’s identity.Team Leadership & Collaboration:Lead the department Content management for France, providing direction, feedback, and coaching to ensure high performance.Collaborate with cross-functional teams (e-commerce, marketing, content, and IT) to execute merchandising strategies and campaigns effectively.Product Visibility & Content Optimization: