Shantanu Srivastava
Marketing, Innovation & Growth Advisor @Independent
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WORK HISTORY
Marketing, Innovation & Growth Advisor @Independent
London, GB
Working across venture build and advisory roles on brand, innovation and portfolio-led growth.# Co-Founder, HealthverseHealth and wellness venture spanning learning, advisory and food-based propositions# Board Advisor• Meliza’s - plantain-based pasta brand focused on natural, gluten-free alternatives • MyLab - STEM kits initiative improving access to hands-on learning in schools in South Africa • Veblen Directors Programme (VDP)- board and leadership development programme focused on governance and strategic capability # Growth Advisor• UnicornNext - venture platform supporting early-stage and scaling businesses
EDUCATION
Delhi University
Bachelor of Arts - BA, Economics
Management Development Institute, Gurgaon
Master of Business Administration - MBA, Marketing/Marketing Management, General
ABOUT SHANTANU SRIVASTAVA
Global marketing and innovation leader, turning brand, innovation and portfolio into growth at scale in FMCG.I’ve led brand, innovation and portfolio mandates, globally and regionally, with full accountability for P&L and growth. Growth rarely stalls because of a lack of ideas.It stalls when:# Brand positioning drifts from evolving consumer and market reality# Portfolios expand without clear roles or trade-offs# Innovation pipelines grow, but don’t convert into in-market performanceI\'ve solved each of these individually, and pulled them together where it mattered, to drive growth.# Cutting through complexity.# Making harder choices.# Linking strategy to execution. Where this has landed:# Turnaround of a €500M+ global brand from –4% to +1% growth, with +40% improvement in marketing efficiency# c.400 bps uplift in innovation KPI for a €12bn category in 24 months#+10% increase in innovation pipeline value across global and local brands# Expansion into new growth spaces across food, wellness and consumer healthcare# Capability building across innovation, storytelling and agile ways of working I do my best work in situations where growth needs to be reset, not just managed. My approach is simple – create clarity, focus on fewer, bigger bets, and ensure ideas translate into results in-market. I build teams that operate that way – clear thinking, ownership, and the confidence to challenge. Alongside corporate roles, I advise founder-led businesses on growth and innovation and have co-founded a health and wellness venture. Open to global or regional leadership roles across marketing, innovation and portfolio, as well as selective interim or fractional mandates, where growth, not activity, is the measure.
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