Srinivas Reddy

Adobe Experience Platform (Aep - Rtcdp) Adobe Journey Optimizer(Ajo) Builder @Elevance Health

Indianapolis, IN, US

Designed and implemented customer journeys using AJO, including Member Engagement & Introduction, Appointment Reminder, and Appointment Scheduling/Cancellation.• Led profile optimization strategies highlighting cost implications, clearly presenting licensing differences between Adobe Prime and Ultimate editions to stakeholders.• Implemented TTL policies for datasets managing event data and developed targeted strategies for anonymous profile expiration, effectively reducing storage costs and optimizing licensing expenditure.• Configured email and messaging channels, aligning with IP warming strategies to enhance deliverability and maintain sender reputation.• Designed and deployed custom events, audiences,and actions within AJO to streamline and personalize customer journeys.• Integrated Adobe Journey Optimizer with Oracle Responsys through custom action APIs, automating and enhancing email marketing workflows.• Set up automated dataset export pipelines leveraging Adobe Analytics source connectors, facilitating seamless data transfer via SFTP into SQL Server for advanced downstream analytics.• Participated in the requirement and design phases, developing schemas and datasets based on project specifications. Activated profiles for RTCDP, ensuring accurate and timely data integration. Created targeted audiences for personalized marketing campaigns.• Played a key role in the Pod system, collaborating closely with the Product Owner, Delivery Lead, and HTML/CSS Builder. Participated in daily cross-functional meetings with IT & Core Tech, Business Unit, Data, Analytics, and Change Management teams based on the agenda.• Worked on comprehensive end-to-end journey development, encompassing requirement analysis, BRD documentation, audience segmentation, Developing Journey, Personalized Journey Creative, and channel strategy formulation. • Designed journeys with mockups, led QA testing with test profiles, launched campaigns, and delivered iterative MVP enhancements.

Pace University

Master's degree