Srinidhi Satyanarayana Rao
Business Development Manager @Vector Informatik India
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WORK HISTORY
Business Development Manager @Vector Informatik India
Develop, execute & drive new business strategies for targeted segments; Initiatives for HILs in the times of SDV, ADAS/AD, V2X/C-V2X, Cybersecurity, EV/EVSE Simulator (CCS/GB/T/CHAdeMO); Technical Consulting; Acquire business in custom Engg, proofs-of-concept complex Test Solutions collaborating with customers
EDUCATION
DRR Primary School, Davangere
Primary Schooling
St. John's School, Davangere
Secondary Schooling, S.S.L.C. (10th)
Bapuji Institute of Engineering & Technology, DAVANAGERE
Bachelor of Engineering (B.E.), Electronics & Communication
Government Boys College, Hassan
Pre University College (P.U.C.) (12th), Physics, Chemistry, Mathematics, Computer Science
ABOUT SRINIDHI SATYANARAYANA RAO
I\'m an ardent Automotive Electronics Professional playing the role of Business Development Manager with 18+ years of experience in Independent Test & Validation and Test Strategy for Embedded Systems, primarily in the Automotive domain.I believe \'Business Development\' is all about unlocking market potential than chasing/closing deals!From my career start as a SW Engineer to Technical Lead to Project Manager to my current role as a BDM, I’ve navigated through challenging environments, leading initiatives that expanded our reach. I thrive on building bridges between the customers\' needs and offered solutions & the gaps amidst.I’m a Six Sigma Green Belt & have spent my career building, validating, and improving HIL-based Systems Test solutions that ensure quality, reliability, and compliance across complex embedded systems.My work spans the full V&V lifecycle—from requirements analysis and specification drafting to test strategy definition, system design, scripting, execution, and Configuration Management.I bring hands-on expertise with SAE/ISO/IS/IEC standards, NI-LabVIEW, C/C++, CAPL, and Vector tools (CANoe, CANalyzer, DYNA4), along with extensive experience in Automotive Networking & UDS/Diagnostics protocols over CAN/CAN-FD, LIN, CANopen, OBD-II, Automotive Ethernet. I\'m well aligned with the new ongoings of Automotive MegaTrends, SDV, e-mobility, Cybersecurity, ADAS/AD, V2X/C-V2X.Beyond the technical side, I enjoy working closely with customers and cross-functional teams, leading sprints, estimates, schedules, and metrics, mentoring enthusiasts.I’m known for my problem-solving mindset, ownership, and team-building approach, and I take pride in creating values that deliver, perform, and scale.
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