Srikanta Saha
Regional Sales Head- North India @Himalaya Wellness Company
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WORK HISTORY
Regional Sales Head- North India @Himalaya Wellness Company
Ghaziabad, IN
Heading Himalaya OTC Business for North India• Channel & Infrastructure Stabilization: Spearheaded the stabilization of channel dynamics and infrastructure in Delhi-NCR, resulting in a 30% growth in sales.• New Product Development (NPD): Led the successful launch of Shilajit, Rehydrate, in North India, achieving top-tier performance in NPD.
EDUCATION
National Institute of Foundry and Forge Technology (NIFFT)
B.Tech
LIFE LEADERS ACADEMY
Leadership Development
Indian Institute of Management, Calcutta
Advanced Programme For Marketing Professionals ( 1 year Live weekend)
ABOUT SRIKANTA SAHA
Strategic and growth-driven FMCG Sales Leader with 20+ years of experience scaling up business operations across Personal Care, OTC, Food & Beverage categories. Currently leading North India for Himalaya Wellness, I have consistently delivered strong topline growth, market share gains, and new product success across India’s most competitive markets—North, East, and South. My career spans with leading brands like Johnson & Johnson (Consumer), Coca-Cola, Adani Wilmar (Fortune Foods), Too Yumm (RPSG Group), and Niine Hygiene & Personal Care, where I’ve led large teams and complex territories across GT, MT and rural channels. Wins & Differentiators P&L Owner upto ₹3500 Cr+ – Delivered consistent sales growth managing large-scale operations across North, East & South India for Fortune Foods (Adani Wilmar), J&J, Niine, Too Yumm, Coke. Multi-Category Sales Expertise – Deep domain knowledge across Personal Care, OTC, Food & Beverage, with proven success in launching and scaling brands like Too Yumm, Niine, Clean & Clear, ORSL, Stayfree, and Fortune Brand. Market Share Champion – • Doubled Niine’s market share to 8% within two years, challenging category giants like P&G. • Increased market share of Mustard Oil by 2.3%. • Took J&J East India from ₹653 Cr to ₹1073 Cr with an 18% CAGR. GTM Architect & Channel Builder – Built distribution and GTM from ground up for startups like Niine & Too Yumm. Expanded direct reach by 30%, stabilized channel dynamics in new markets, and launched modern trade operations. Sales Automation & Digital Transformation Leader – Implemented SFA, DMS, and Power BI to improve forecast accuracy, reduce trade spend, and increase productivity per FTE by 23%. Award-Winning Regional Leadership – • Led North India to 30% sales growth at Too Yumm post infrastructure stabilization. • Recognized for excellence in sales force productivity, beat plan redesign, and distributor engagement across multiple zones. Pan-India Geographic Expertise – Delivered high-impact results across Delhi-NCR, UP, Bihar, Punjab, Rajasthan, Himachal, North -East, Odisha, Karnataka, Telangana, Andhra, West Bengal, and J&K, adapting strategy to diverse regional challenges. Cross-Functional Leadership – Spearheaded integrated teams across Sales, Trade Marketing, Supply Chain, Commercial & Analytics for strategic alignment and market responsiveness. Top-Tier Education & Thought Leadership – PGDIE – NITIE Mumbai Exec Ed – IIM Calcutta | IIM Lucknow Connect to discuss: s••••••••@yahoo.com
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