Sreyashi Roy
Brand Lead @Cosmix
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WORK HISTORY
Brand Lead @Cosmix
Bengaluru, IN
From one Hex Code to a closer looking one. • Building the brand ground up • Meaningful brand associations and partnerships • Strategising and ideating for New Product Development that sits well in the Cosmix portfolio • Responsible for brand positioning and visual identity • Setting the brand’s tone of voice • Building the projects within the brand team on partnerships, website, META, Retention, Social, Packaging & offline activities • Leading the creative & strategy for all things mentioned above. • Chalking out launch plans for new products and market research for NPD. • Leading the strategy on how to keep the engagement metrics up and running for organic traffic and not just for paid channels • Responsible for bringing in new PR opportunities • Opening up new avenues for reaching top of the funnel • Hired for & managing a team of content associates, graphic designers, video editors, social media strategists and partnership associates.
EDUCATION
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master's degree, Communication and Media Studies
SKILLS
ABOUT SREYASHI ROY
So what do I make? Not much. Hope to make a name for myself. Making the most…
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