Sreeparna Mazumder
Copy & Content Lead @Amazon
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WORK HISTORY
Copy & Content Lead @Amazon
Bengaluru, IN
Building and managing a team of high-performing copywriters, designers, and video editors- Implementing end-to-end copy guidelines that increased compliance rate from 54% to 99%- Scaling automation tools, slashing production time by 50% while scaling output for 25+ monthly campaigns- Spearheading 50+ cross-channel content & brand strategy for homepage, sales, paid campaigns & more- Leading website navigation architecture for Cx, and increasing onsite engagement from 254% to 367% CTR- Driving 360 social media strategy to garner 129M reach (+156% YoY), 5M engagement (+152% YoY)- Developing AI-generated content with the help of internal tools and external partners like Stylelumia, Heureitech
EDUCATION
Loughborough University
Master's degree, Renewable Energy Systems Technology
Sri Krishna Institute Of Technology
Bachelor of Engineering (BE), Electrical and Electronics Engineering
SKILLS
ABOUT SREEPARNA MAZUMDER
A decade ago, after completing my academic career in engineering, I chose to pursue my passion for creative storytelling through writing, art direction, and design.Ten years on, I’ve worked across industries, such as retail, e-commerce, fashion, beauty, entertainment, lifestyle, and more. And never looked back. From good old print to byte-sized social media posts, I’ve shaped stories across formats and mediums. My work has boosted website traffic, driven revenue, secured brand deals, and—most importantly—left a lasting impact on those who engaged with it.In the next decade of my career, I\'m bringing along everything I have learned and a curious spirit that shines brighter than ever before. In a world powered by AI, I’m excited to keep telling unique stories that make a difference. And maybe, just maybe, I\'ll finally write my book too.If you’ve made it this far, you might as well scroll a little more. My experience section’s got the numbers, the recos, the receipts. Hit me up if you think you\'ve got a role or a good story for me?P.S. All em dashes are my own, I loved them before AI got in. Ask a real writer.
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