Sreelekha Maitra
Creative Director @M&c Saatchi Africa
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WORK HISTORY
Creative Director @M&c Saatchi Africa
Mumbai, IN
Focus on strategic and conceptual development of digital and mainstream campaigns, along with direct marketing projects, websites, online advertising and below the line activation campaigns.
EDUCATION
University of Calcutta
Master of Arts (M.A.)
ABOUT SREELEKHA MAITRA
Creative writer, strategist, art enthusiast. I do anything under the sun that can be called creative. Thankfully I am an advertising copywriter, or else it would have been very difficult to address so many career experiments. Of course, I am armed with strong writing skills, can do substantially good art, write films and know how to engage consumers to the point that they drop everything else like a hot potato and say, ‘I need to try THAT.’ My background, while diverse, isn’t traditional! In a nutshell, my passion for content is coupled with a love for arty layouts and operational management. I’m not the writer who just wants to write. I’m the writer who actually wants to sketch—and plan, ideate, and lead. I help organizations hatch new brands, hone their existing brands, and on exceptionally good days, create positive change in the world. This is what I do best and love most.
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