Sam Copland

WORK HISTORY

EDUCATION

SKILLS

ABOUT SAM COPLAND

I love storytelling, through any medium (except musicals), and I believe that great storytelling is at the heart of any brilliant marketing department.I have 20 years of industry experience in both public and private sector marketing. I ran a creative agency for over 10 years before going on to help Superdry become the global fashion brand they are today. Following on from that, I managed the marketing for the Business School at the University of Gloucestershire before becoming a Lecturer in the subject. I have a wide range of marketing, advertising and comms experience including:Omni-channel campaign development and management.Brand development and execution.Social media campaigns, experiential marketing, and consumer UX.CRM development and evaluation.Conducting research and analysis of business trends, consumer behaviour and emerging technologies has been a major part of my work. My current topics of research are:Organisational approaches to technology adoptionThe role of AI in creative marketingUtopian structures in the digital realm and their effect on human behavioursHow organisations can integrate and leverage CRM systems to maximum effectThe role of a Sprint approach to project management in a learning environmentI have employed and managed teams in the commercial and public sectors, and so understand the issues around balancing the needs of employers and helping students develop creative, enquiring minds meeting academic rigour.In my various roles, I have negotiated complex agreements between agencies, business and across departments including tender agreements.