Srajan Kansal
Marketing Manager @Software & Support Media
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WORK HISTORY
Marketing Manager @Software & Support Media
Berlin, DE
As Marketing Manager, I lead the marketing strategy and execution for multiple high-profile international tech conferences, with a strong focus on performance marketing, SEO, and global audience reach.(AMER, EUR, APAC, MEA)Key Responsibilities- Conference Marketing Management: Oversee the end-to-end marketing for JavaScript Conference and API Conference, from strategic planning to campaign execution, ensuring consistent brand messaging and high attendee engagement- Performance Marketing Leadership: Plan, execute, and optimize digital advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads, and Reddit Ads) for 10+ tech conferences, driving ticket sales and ROI- SEO & GEO Targeting Expertise: Serve as the company’s lead SEO and GEO, implementing strategies to maximize organic visibility and reach specific international markets- Data-Driven Decision Making: Monitor, analyze, and report on campaign performance metrics, adjusting strategies to enhance conversions and optimize budget allocation- Cross-Team Collaboration: Work closely with event, content, and design teams to create integrated marketing campaigns aligned with each conference’s audience profile and goals.
EDUCATION
SRM IST Chennai
Bachelor of Technology, Electronics and Communications Engineering
IU International University of Applied Sciences
Master of Business Administration - MBA, International Marketing
ABOUT SRAJAN KANSAL
Specializing in Account-Based Marketing (ABM), Paid Marketing, SEO/GEO and Event Marketing initiatives. I focus on driving acquisition, engagement, and retention through data-driven strategies that deliver measurable results.I have extensive experience managing end-to-end marketing campaigns, achieving milestones such as a 25% increase in user retention and 3x ROI on paid campaigns. With a solid technical background, I collaborate effectively across functions to align marketing efforts with business goals.Proficient in tools including Google Ads, LinkedIn Ads, Facebook Ads, Demandbase, HubSpot, ZoomInfo, Apollo, Salesforce, Looker Studio and LinkedIn Sales Navigator, I also hold advanced certifications in lead generation and digital marketing from LinkedIn and AntWak. MBA in International Marketing from IU International University of Applied Sciences.Passionate about continuous learning, I believe every conversation, experience, and place offers valuable insights. I enjoy connecting with people from diverse backgrounds, gaining fresh perspectives, and applying them to create impactful, customer-focused marketing campaigns. My goal is to evolve as a marketing leader in the B2B SaaS space, building strategies that not only drive growth but also create lasting value for customers and stakeholders.
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