Sraddhanjali Tripathy
Head of Digital Marketing @Rbc Worldwide
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WORK HISTORY
Head of Digital Marketing @Rbc Worldwide
Hyderabad, IN
Driving full-funnel digital marketing strategy and paid media operations for a multi-client agency, overseeing B2B, B2C, D2C and e-commerce accounts across industries.→ Manage and optimise a ₹25L+ monthly paid media budget across Meta Ads, Google Ads and Programmatic, consistently hitting ROAS and CPL targets across client portfolios→ Lead a cross-functional team of 10 digital marketers, content strategists, video editors and designers, setting performance KPIs, running weekly sprint reviews, and coaching toward data-driven execution→ Spearhead AI integration into agency workflows, deploying Generative AI and Agentic tools for creative testing, audience segmentation and campaign automation, reducing manual effort by ~30%→ Oversee end-to-end client digital strategy, from media planning and channel mix to funnel architecture, landing page optimisation, and multi-touch attribution modelling→ Introduced GA4-based performance dashboards across client accounts, enabling real-time visibility into ROAS, CAC and conversion metrics for leadership and client reporting
EDUCATION
Amity University Raipur
High School Diploma, Intellectual Property Rights
Indian Institute of Management, Indore
Executive MBA, Artificial Intelligence
Amity University
Master of Business Administration - MBA, Marketing
Amity University Raipur
Bachelor of Science, Biotechnology
ABOUT SRADDHANJALI TRIPATHY
I\'ve spent 5+ years engineering growth for B2C, B2B, D2C, and E-commerce brands, building full-funnel paid campaigns that don\'t just get clicks, but convert and compound. I manage performance marketing across Meta, Google, and programmatic channels, obsessing over the metrics that actually matter: ROAS, CAC, CTR, conversion rates and cost-per-lead. What makes me different right now: I\'m one of the rare performance marketers actively bridging the gap between data-driven paid media and AI-powered strategy. I\'m currently pursuing an Agentic & Generative AI certification from IIM Indore, applying AI not as a trend, but as a real operational edge: from AI-generated creative testing and autonomous campaign workflows to LLM-driven audience segmentation and content personalisation at scale. What I specialise in: → Paid Media - Meta Ads, Google Ads, Programmatic, Search & Social → Full-Funnel Strategy - Awareness to Conversion, Retargeting, CRO → AI Marketing - GenAI tools, Agentic workflows, Prompt Engineering for Marketing → Analytics & Attribution - GA4, Meta Pixel, UTM frameworks, ROAS optimisation → Verticals - B2B Lead Gen, D2C E-commerce, SaaS Marketing I\'m currently open to roles in Performance Marketing, AI Marketing Strategy, or Growth Marketing, where data meets creativity meets intelligent automation. Let\'s connect if you\'re building a future-ready marketing team, or just want to geek out on AI + ads.
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