Stephanie Peterson
Director of Marketing and Community Engagement @Pest Daily
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WORK HISTORY
Director of Marketing and Community Engagement @Pest Daily
Tampa, FL, US
Here is the Pest Daily Description: Pest Daily is the industry’s leading consulting, coaching, and e-learning company, proudly serving over 1,900 businesses across Pest Control, Home Inspection, and Other Services.We empower companies nationwide with strategic consulting from true subject matter experts, backed by extensive support teams in content development, data science, and technical development.Through hands-on consulting, world-class e-learning, and capital solutions, we help companies drive growth and success. Our growing library of expert-led courses covers sales and marketing, customer service, HR, technical training, M&A, and finance.Our mission is to advance the pest control and home services industries through education, innovation, and leadership — while building a strong community of professionals committed to each other’s success.
EDUCATION
Park University
Bachelor’s Degree, Graphic Design
ABOUT STEPHANIE PETERSON
My career began in graphic design—drawn to how composition, imagery, and language could shape perception, guide behavior, and communicate meaning in a single frame. But as I worked, I kept asking deeper questions: Who is this for? What earns their attention? What builds trust? What moves them to act?That curiosity didn’t pull me away from design—it expanded what design meant. I started to see it as part of a larger system: one where strategy, creative, and execution work together to drive behavior and deliver outcomes.Since then, I’ve built full-funnel marketing systems that connect strategy to execution—linking creative decisions to real user behavior, and campaign output to business performance. I’ve led brand positioning work, scaled content and social programs, and partnered with analysts, developers, and media buyers to fix conversion drop-offs and tighten the path from attention to action.What drives me most is the human side of marketing—the moment when the right message meets the right person and guides them with clarity through their journey—one that ladders up to the business objectives. That’s where real connection happens. That’s where community begins.At Pest Daily, I direct marketing and community engagement. That means overseeing brand strategy, campaign execution, social and content systems, and building spaces where pest control professionals can connect, grow, and lead with confidence.If you’re in marketing or community development and want to brainstorm ideas, feel free to reach out. I’m always up for a good conversation!
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