Spencer Clarke
Director @121prodata - Tps And Ctps Checker & Api
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WORK HISTORY
Director @121prodata - Tps And Ctps Checker & Api
Helping clients with ambition find and nurture profitable clients - legally - providing data, data protection and marketing and GTM outreach advice and support- Data, direct & email marketing advice & outsourcing- UK GDPR, GDPR & ePrivacy Regulation support- Stay legal when making marketing calls using our online self-service C/TPS checker & API (B2B SaaS)DATA & DATA PROTECTION- Corporate & Telephone Preference Service (C/TPS) register screening via our Online Self-service C/TPS Checker and API. This helps clients stay legal when making sales and marketing calls- Helping businesses and marketing teams work towards compliance with UK GDPR and ePrivacy Regulation requirements- Boosting clients\' marketing ROI and legal compliance by improving data quality.INSIGHT- Research and AnalyticsCUSTOMER ENGAGEMENT- Outsourcing integrated direct & digital marketing GTM campaigns - including email cold outreach, telemarketing, web and social media- Using carefully chosen partners to deliver high-quality and cost-effective customer and membership acquisition, nurturing, retention, lead generation, appointment-making, loyalty, research, customer intelligence and data cleansing. Recent campaigns/projects include- Ongoing lead generation campaign delivering sales appointments with HR directors at UK blue-chip companies- Email address collection and permission opt-in for C-suite contacts at large UK corporates- Developing a data model to identify growth companies with a high propensity to export- Boosting professional association membership (ROI £17: £1); qualification enrolments (ROI £12: £1), training event and annual conferences attendance- Helping an agency client review and improve engagement through social media- Helping a marketing agency develop new customers within defined vertical sectors- Pension auto-enrolment lead generation, targeting UK SMEs- Outsourced lead generation and nurturing for an IT support client + review of online/CRM workflows.
EDUCATION
University of Portsmouth
BA (Hons), Business Studies, Marketing Specialism
SKILLS
ABOUT SPENCER CLARKE
Helping clients keep their marketing and data legal - and improve their return on marketing investment.On a mission to improve organisations\' use of personal data and to rid the UK of nuisance calls - using our online C/TPS checker and API. Automate C/TPS checks via Salesforce, HubSpot, Microsoft Dynamics 365, TCM-Connect and many more CRMs, databases and diallers - or use our online self-service checker.An energetic, intuitive marketing and sales professional, consultant and client development leader with a track record of exceeding targets and developing profitable, board-level customer relationships.Specialities:* Marketing consulting and campaign outsourcing campaigns to date)- providing marketing campaign planning and managing outsourced multi-channel marketing programmes and demand generation campaigns - online and offline - telemarketing campaigns and telesales campaigns with marketing agencies and proposition development for personalised customer/member acquisition & retention strategy, event attendance, lead generation, appointment-making, customer research & loyalty programmes. Strong focus on customer marketing planning, customer life-cycle and measurement of marketing effectiveness.* General Data Protection Regulation and ePrivacy Regulation – helping clients working towards GDPR and ePrivacy Regulation compliance. This typically includes considering the most appropriate bases for legal processing, reviewing privacy notices and policies to ensure that they meet the requirements for ‘transparency’ and granularity, testing and optimising data collection statements, making sure databases can store evidence of consent (if appropriate) and multiple permissions, providing and reviewing data processing agreements, subject access request and breach notification policies, reviewing profiling activity and recommendations for GDPR Privacy Impact Assessments.* TPS Licensee - Online Corporate/Telephone Preference Service (TPS/CTPS) Checker & API - via https://121prodata.co.uk - to help businesses stay legally compliant when making sales calls. We also have an API to automate checks via your CRM/sales app, database or dialler.
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