Spencer Rodd

Marketing and Communications Specialist @Airway Surgical Appliances

Nepean, ON, CA

Create graphic design content using Adobe Creative Suite software (Photoshop, InDesign and Illustrator). ° Content includes product packaging, digital collateral, and traditional print material. • Interact with all packaging and print vendors in order to ensure project requirements are being met. • Communicate campaign objectives, timelines, and deliverables to the sales team and other departments in order to ensure all marketing efforts are coordinated and consistent.• Create and track online marketing campaigns using tools such as Mailchimp.• Manage all six of the brands social media platforms (Facebook, Instagram, Twitter, YouTube, etc.).° Includes creating and curating content that is relative to the specific brand, followers, and current market/industry trends.° Responsible for follower engagement, customer service, and updating all new information. • Manage all brand websites and e-commerce platforms (Shopify and third-party applications)°Includes 12 company websites across all brands (US/CAN).°Involves maintaining and updating information on hundreds of diverse products, establishing an attractive and intuitive layout design, coding website elements using a combination of HTML, CSS, and more.• Assist large wholesale retailers such as Amazon, Walmart, Wellwise, PharmaChoice, McKesson, and other stakeholders with e-commerce related tasks.