Sorum Panchal Crofts

Digital Strategy Director @RPCK | Rastegar Panchal

Atlanta, GA, US

Directing RPCK’s Digital Strategy & Transformation efforts the U.S. office, with a focus on modernizing client experiences, legal workflows, and internal operations.I direct U.S.–office–wide digital strategy, product development, and process transformation initiatives, bridging executives, legal partners, and technical teams to define vision, align stakeholders, and drive execution. My work combines digital innovation, AI adoption, and process design to deliver scalable change.Key contributions include- Redesigned and digitized complex legal workflows, deploying tools that improved efficiency, accuracy, and client experience- Introduced automation and early AI-enabled solutions in close collaboration with legal SMEs to balance innovation with regulatory compliance- Structured business requirements into clear user journeys and system architectures, enabling external design and engineering teams to deliver with precision- Directed roadmap development and change adoption, using metrics to iterate and embed sustainable transformation.This role blends digital strategy, process design, change management, and solution architecture — positioning RPCK at the cutting edge of legal tech and laying the groundwork for next-generation agentic AI applications.