Sourav Kanoujia
Senior Digital Marketing Manager @Oma Living
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WORK HISTORY
Senior Digital Marketing Manager @Oma Living
Gurugram, IN
At OMA LIVING, I led digital marketing initiatives that transformed our online presence and e-commerce efficiency. By collaborating closely with tech teams, I successfully launched new websites and apps, while implementing martech solutions that streamlined operations. My analytical approach to performance reporting enabled data-driven optimizations, significantly enhancing our marketing strategies and customer engagement.
EDUCATION
A.K.G.E.C
Bachelor of Technology (BTech), Electrical and Electronics Engineering
SKILLS
ABOUT SOURAV KANOUJIA
Senior Manager - Digital Marketing | Ecommerce & Performance Marketing Expert | 10 years of ExperienceAs a Senior Digital Marketing Manager at OMA LIVING, I leverage my 10.2 years of experience in the digital marketing field to drive growth and engagement for the company’s e-commerce platforms. I have a strong background in website management, UI/UX testing, and collaborating with development agencies for tracking code implementation and event tracking.I also oversee team ORM & SMO coordination, working closely with creative agencies to develop and manage social assets while crafting digital marketing plans and forecasts. My expertise extends to WhatsApp, SMS, QR codes, and email marketing, ensuring seamless customer communication and brand engagement. Additionally, I manage P&L for e-commerce, optimizing revenue streams, cost efficiency, and profitability to drive business growth.With a deep understanding of Martech, OTT Marketing, and real-time trend monitoring, I thrive on data-driven decision-making, leveraging platform analytics, JIRA, and reporting to refine strategies and maximize ROI. My strength lies in blending creativity with analytical precision to elevate brand engagement, business performance, and e-commerce profitability. Let’s connect to discuss ecommerce, performance marketing, and emerging digital trends!
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