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Sourabh Koul
Associate @LatentView Analytics
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WORK HISTORY
Associate @LatentView Analytics
San Jose, CA, US
Embedded within Adobe’s Growth Data Science team as a core contributor to experimentation, personalization, and user behavior analysis.Deliver insights that drive roadmap prioritization, retention strategies, and engagement initiatives across product teams. Work cross-functionally with PMs, engineers, and designers to enable data-informed decision-making at scale.
EDUCATION
Atomic Energy Central Schools, Hyderabad [AECS 1,2,3,JC]
Class 10
Jawaharlal Nehru Technological University
Bachelor of Technology (B.Tech.), Electronics and Communication
UMN Carlson School of Management
Master's degree, Business Analytics
Sri Chaitanya College of Education
Intermediate, Maths Physics Chemistry | MPC
SKILLS
ABOUT SOURABH KOUL
I specialize in product and growth data science - using experimentation, behavioral analytics, and personalization to drive smarter decisions, improve user engagement, and shape product strategy.I currently work with Adobe (via LatentView), partnering with PMs, engineers, and designers to uncover insights, design experiments, and develop data-driven solutions that enhance user journeys and feature success.Before this, I worked in analytics consulting across retail and finance, building churn models and NLP-based sentiment tools to surface customer pain points. Master’s in Business Analytics, University of Minnesota Skills & Tools: Experiment Design, A/B Testing, Product Analytics, Behavioral Insights, SQL, Python, R, Amplitude, Avo, Databricks, Clustering, Visualization, ML, Stakeholder Management I don’t chase dashboards or vanity metrics - I focus on user behavior, experimentation, and insights that move the product forward. I’m passionate about helping people, and for me, building better products is one of the most meaningful ways to do that.🧺 Helping products grow, while still figuring out how to fold a fitted sheet.
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