Sourabh Sakhare

Data Analyst @Wipro

Pune, IN

Developed and implemented a new customer segmentation model that increased targeted marketing campaign effectiveness by 18%, leading to a 12% increase in customer acquisition.Conducted in-depth analysis of website traffic data, identifying key user behavior patterns and pain points. This analysis resulted in the redesign of the company\'s website, leading to a 20% increase in user engagement and a 15% reduction in bounce rate.Extracted, transformed, and loaded (ETL) data from various sources (CRM, marketing automation, website analytics) into a data warehouse using SQL.Developed and maintained interactive dashboards and reports using Tableau to track key performance indicators (KPIs) such as website traffic, customer conversion rates, and marketing campaign ROI.Collaborated with cross-functional teams (marketing, sales, product) to provide data-driven insights and recommendations to support business decisions.