Soumya Shrivastava

WORK HISTORY

EDUCATION

ABOUT SOUMYA SHRIVASTAVA

I am a results-driven Digital Marketing Executive with expertise in Search Engine Optimization (SEO), Social Media Marketing, PPC, paid ads, content marketing, lead generation, and ROI analysis. With a strong background in these areas, I am well-equipped to enhance online visibility, drive targeted traffic, and maximize return on investment.As an SEO Specialist, I excel in conducting comprehensive keyword research, implementing on-page and off-page optimization strategies, and building high-quality backlinks to improve search engine rankings and increase organic traffic. I have a solid understanding of website analytics and utilize data-driven insights to continuously optimize SEO efforts.In addition to SEO, I have hands-on experience in managing PPC campaigns and paid advertising, including Google Ads, Facebook Ads, and other platforms. I possess a keen eye for optimizing ad copy, targeting relevant audiences, and maximizing conversions while staying within budget. I continuously monitor campaign performance and leverage analytics tools to refine strategies and ensure optimal ROI.Content marketing and lead generation are also among my strengths. I have successfully developed and executed content marketing strategies, including creating compelling content, optimizing it for search engines, and leveraging various channels to engage and attract target audiences. To enhance productivity and creativity, I actively leverage AI tools such as ChatGPT, Sora, Midjourney, Runway, ElevenLabs, Pictory, Copy.ai, and Canva’s AI suite. These tools have supported my work in content creation, video editing, branding strategies, and marketing automation, enabling me to deliver high-quality output efficiently and at scale.Throughout my career, I have demonstrated a strong focus on analyzing marketing metrics and measuring ROI. By leveraging tools like Google Analytics and other data-driven insights, I am able to track campaign performance, identify areas for improvement, and make informed decisions to optimize marketing efforts.With my diverse digital marketing expertise, experience with advanced AI tools, and a proven track record in SEO, social media marketing, PPC, paid ads, content marketing, lead generation, and ROI analysis, I am confident in my ability to deliver impactful results and drive business growth.