Soumita Banerjee
Senior Director, Performance Marketing @KINESSO
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WORK HISTORY
Senior Director, Performance Marketing @KINESSO
Toronto, ON, CA
EDUCATION
Thakur College of Science and Commerce
HSC, Science
Cambridge School
I.C.S.E
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Business Administration (BBA), Marketing
SKILLS
ABOUT SOUMITA BANERJEE
Senior Director of Performance Marketing at KINESSO, bringing over 13 years of expertise in digital marketing across Canada and India. Currently leading digital strategy for Unilever Canada, with a focus on Paid Social, Search, Programmatic, and eCommerce channels. Known for implementing data-driven solutions and with a test and learn approach, that enhances ROI and align with broader business objectives. Previous roles involved spearheading digital performance initiatives for Amazon Canada, Nestlé Canada, McDonald\'s and TD Bank to name a few, showcasing a strong track record in managing high-impact campaigns. Adept at fostering collaboration across teams and staying ahead of industry trends, while maintaining a commitment to continuous learning and innovation in the ever-evolving digital marketing landscape.
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