Krista Bellardo
Director, Commerce @KINESSO
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WORK HISTORY
Director, Commerce @KINESSO
San Francisco, CA, US
Lead commerce media strategy, client relationships and end-to-end media delivery for BEHR Paint and Levi’s retail vertical, sustaining client TRR scores of 9+ during UM Commerce’s transition to KINESSO• Onboard and oversee a hands-on-keys commerce team supporting the wholesale vertical of Levi’s business, managing $11M annually in retail search and programmatic media across retail media networks like Amazon, Walmart, Target and Macy’s• Serve as senior commerce advisor to clients and internal stakeholders, translating business objectives into actionable media strategies and contributing expertise to global new business pitches• Partner cross-functionally with national planning, social, programmatic, analytics, ad ops and external partners to deliver integrated commerce media solutions and improve operational efficiencies• Drive account growth through partner negotiations, JBP advocacy and identification of incremental investment opportunities aligned to client priorities
EDUCATION
Jamestown Community College
Associate's degree, Liberal Arts and Sciences, General Studies and Humanities
Savannah College of Art and Design
Master’s Degree, Luxury and Fashion Management
Rochester Institute of Technology
Bachelor's degree, Journalism
SKILLS
ABOUT KRISTA BELLARDO
Director of Commerce Media specializing in retail media networks and omnichannel activation. I lead $25M+ in annual commerce investment at KINESSO for brands like Levi’s and BEHR Paint, partnering with clients to turn business goals into high-performing, sales-driving media strategies.
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