Soumik Bhattacharya

Senior Category Manager @Justdial

Mumbai, IN

Revamped 56% of the category and sub-category structure for the assigned vertical to enhance user experience through improved navigation and discoverability of related services• Executed WhatsApp marketing campaigns by drafting campaign briefs, copies, and budget planning, coordinating with creative teams, and targeting segmented vendor/user cohorts improving open rates from 41% to 53% and CTA from 2.14% to 3.70%• Devised Google Ads campaigns for high-quality but low-search categories, improving CTR from 14.9% to 16%, reducing CPC from ₹7 to ₹6.3 and cost per lead from ₹53 to ₹47• Collaborated with on-ground sales teams to evaluate vendor conversion efficiency and optimize revenue outcomes• Assessed sales interactions with vendors and provided strategic feedback to enhance pitch effectiveness and conversion rates• Monitored and analyzed category performance metrics, including vendor acquisition, revenue growth, and listing quality improvement • Enhanced paid vendor profiles and listings by 37%, leading to increased lead generation efficiency and discoverability• Devised and implemented a lead distribution system impacting 65% of vendors with prior lead-related concerns, ensuring effective allocation• Introduced an additional issue tagging layer in the vendor escalation system integrating 28 new tagging, streamlining resolution tracking and enabling better and corrected post-escalation analysis

The Bhawanipur Education Society College

Bachelor of Commerce (Honours)

Institute of Management Technology, Ghaziabad

Master of Business Administration - MBA