Soraya Matos

WORK HISTORY

EDUCATION

SKILLS

ABOUT SORAYA MATOS

I believe in curiosity, storytelling, and systems thinking as forces for change. When crafted with care, they have the ability to move resources, shift narratives, and shape what becomes possible.I am a brand and social impact leader with over a decade of experience working at the intersection of innovation and culture. My work helps mission-driven organizations and values-aligned brands translate ideas into human-centered narratives, grow engaged audiences, and align values with measurable impact - bringing creative rigor and vision, paired with an instinct for both strategy and craft. This foundation shapes my work as a creative strategy and communications consultant, partnering with purpose-driven collaborators to spark dialogue, and reimagine impact. Alongside my professional focus, I am a beekeeper and polyglot, deeply energized by work rooted in purpose that connects people, ideas, and systems. I am currently pursuing my MBA at UC Berkeley Haas with a concentration in Social Impact, deepening my commitment to using business as a force for good.Highlights: Internationally published, award-winning visual storyteller, producing work for global platforms including UNESCO, CNN, New York Times, BBC, Condé Nast Traveler, and VICE. Lead brand and communications strategy, including full-scale rebrands, website development, crisis communications frameworks, and data-driven storytelling systems aligned with long-term strategic goals. Design and execute bilingual marketing and communications campaigns that drive audience growth, funding outcomes, and community engagement, including initiatives securing over $100K in new funding and 127% digital audience growth. Founded and led Jamii Ya Nyuki, a community-centered social impact initiative supporting sustainable agriculture, biodiversity, and rural livelihoods in East Africa - scaling over 65% in its first year and supporting 75+ beekeepers through training and business development. Managed multidisciplinary teams across design, media, strategy, and impact initiatives, aligning creative execution with measurable outcomes. Produced an award-winning documentary photo book and international exhibition addressing human rights and misinformation about albinism in Tanzania through public art, education, and advocacy. Advise executives and senior leaders on thought leadership, positioning, and media strategy, securing press and strategic partnerships that amplify visibility.