Sophie-Virginie Roger

Head of Marketing @Comptoir des Cotonniers

Paris, FR

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Aug 2018 — Present

Head of Marketing @Comptoir des Cotonniers

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Marque de prêt-à-porter Femme - 120 points de vente - 4 paysREDÉFINIR & ACCOMPAGNER LA STRATÉGIE DE MARQUE EUROPÉENNE- Repositionner l\'image de marque- Élaborer et gérer les contenus- Concevoir et animer une approche marketing à 360°- Développer les catégories de produits clés (bottoms, knitwear, t-shirts)- Conquérir de nouvelles clientes

EDUCATION

2015 — 2015

ESCP Business School

CERTIFICATE IN DIGITAL MARKETING, Digital Marketing

N/A

Saliège Campus

Brevet de technicien supérieur (BTS), Action commerciale

1994 — 1997

Clermont School of Business

BUSINESS SCHOOL DIPLOMA, Marketing

SKILLS

Brand LicensingTrade & Retail MarketingManagementTrainingLoyalty ProgramsBrand ExperienceTeam ManagementLoyalty MarketingDirect MarketingStratégie MarketingBrand ManagementMerchandisingMarketing StrategyMarketing DigitalShopping ExperienceMarketingMarketing CommunicationsAdvertisingRetail MarketingIn-Store Marketing

ABOUT SOPHIE-VIRGINIE ROGER

Mettre le client au cœur de la stratégie Marketing à 360° pour lui faire partager la Brand Experience, quel que soit le canal de distribution privilégié ou le mode de communication choisi. »

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