Sophie Tickle
Influencer and Pr Executive @British Airways Holidays
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WORK HISTORY
Influencer and Pr Executive @British Airways Holidays
Within my role at British Airways Holidays, I\'ve been tasked with contributing to and supporting Influencer and PR strategies that build awareness of British Airways Holidays, positioning it as a leading tour operator. Strengthen and manage the reputation of the brand; increase its attractiveness to customers and successfully promote offers and products to all stakeholders, including the media, consumers and influencers.Some of my roles and responsibilities include: • Drive the “always-on” influencer strategy, ensuring consistent, engaging, and brand-positive content.• Lead the delivery of creative influencer campaigns from concept to execution, delivering measurable ROI and strong social media engagement.• Build and manage relationships with influencers, creators, and talent agencies to strengthen brand presence and consumer connection.• Negotiate influencer partnerships and oversee contracts, collaborate on budgets, and campaign reporting.• Monitor industry trends and competitor activity to keep BAH current & relevant • Support the annual PR plan, integrating influencer activity and contributing to innovative media campaigns.• Draft and distribute press materials, stories, and campaign updates to generate positive coverage and consumer awareness.• Provide regular reporting and insights on PR and influencer activity to key stakeholders.• Partner with internal teams and external media contacts to maximise opportunities and maintain brand reputation.• Support brand protection and crisis management alongside BA’s global PR and media relations teams.
EDUCATION
Bournemouth University
Bachelor's degree
ABOUT SOPHIE TICKLE
A dynamic and results-driven marketing and PR professional with extensive experience in the Travel and Tourism industry. I have successfully delivered exceptional campaigns, collaborating with award-winning teams. With a blended strategy approach encompassing online and offline channels, I captivate audiences and drive impactful results. As a collaborative and motivating professional, I bring positivity and fun to the working environment. Passionate about the Travel and Tourism industry, I create memorable experiences and contribute to organisational success through innovative marketing techniques, such as content strategisation, copywriting and OOH PR opportunities, and specialise in the strategic execution of Influencer Marketing activations.
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