Sophie Shulman

Director of Communications @Mark Day School

San Rafael, CA, US

Content Strategy & Development - Lead the school’s integrated brand strategy, storytelling, messaging hierarchy, and content marketing to strengthen visibility and engagement- Develop and implement a multi-channel content strategy that delivers a consistent, compelling brand experience across e-newsletters, website, social media, blogs, and print-digital collateral- Design (Adobe inDesign) all school publications and collateral, including the annual magazine, annual report, admissions materials, advertisements, and fundraising pieces- Track and analyze performance metrics to refine content strategies and improve reach, engagement, and conversion.Marketing- Drive strategic marketing initiatives with the Director of Admission and Head of School to boost visibility, enrollment, and competitive positioning- Lead digital and print advertising campaigns from strategy through execution, including media buying for brand awareness and enrollment growth.Branding & Creative Direction- Built and sustain a cohesive, distinctive brand identity and narrative across all platforms and materials- Direct the creation of visual assets as lead designer, delivering consistent brand expression in visual, voice, and tone.Leadership & Administration- Serve on the School Leadership Team, representing communications in policy, strategy, and operational decisions- Collaborate twice weekly with senior leaders to set strategic priorities and address institutional challenges- Serve on multiple committees, including the Mission Statement Committee (2024), CAIS Self-Study Steering Committee (2021), and Indexed Tuition Committee (2015)- Represent the school at key events to foster relationships, capture stories, and enhance community engagement.

University of California, Davis

BA, Sociology, Communication