Sophie Eardley
Marketing Manager @Nors
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WORK HISTORY
Marketing Manager @Nors
Toronto, ON, CA
As Marketing Manager, I lead the strategic development and execution of integrated marketing initiatives across Eastern Canada for a portfolio of industry-leading construction equipment brands, including Volvo, Sennebogen, Manitowoc, CASE, Manitowoc, Grove, National Cranes, Fassi, Konecranes, and Hino. Key achievements and responsibilities: • Brand Leadership: Spearheaded the regional rollout of the Nors rebranding initiative, ensuring consistent brand alignment across all digital and physical touchpoints while driving awareness in core markets. • Strategic Campaign Execution: Designed and launched data-driven campaigns that contributed to a 30% increase in lead generation and enhanced engagement across digital channels. • Cross-Functional Collaboration: Work closely with Sales, Aftermarket, OEM partners, and the executive team to align marketing efforts with business goals and revenue targets. • Digital Growth & Analytics: Optimized the company’s digital presence through SEO, social media strategy, and paid media, contributing to increased web traffic and improved customer conversion rates. • Event & Sponsorship Strategy: Successfully managed customer events, open houses, and industry partnerships, strengthening brand visibility and supporting pipeline development. • Content & Communication Leadership: Developed high-impact content strategies for bilingual (English/French) audiences, aligning with compliance and regional market expectations.
EDUCATION
Harvard University
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
University of Sussex
Master of Science - MS, International Marketing
Niagara College
Postgraduate Certificate, International Business
George Brown Polytechnic
Postgraduate Certificate, Strategic Relationship Marketing
HUFLIT
BS, International Relations
ABOUT SOPHIE EARDLEY
Dynamic Marketing Professional with over a decade of experience in Brand Management and Innovation. Proven track record in delivering impactful campaigns and driving growth across industries through strategic leadership and a consumer-centric approach. With an MSc in International Marketing and specialized postgraduate certifications, I excel in developing effective branding, communication, and digital marketing strategies. Passionate about collaborating with forward-thinking brands to exceed expectations and drive success. Let’s connect and explore opportunities to create meaningful impact together!
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