Sophie Dyson

Senior Campaigns Manager @Outsourced Events

Manchester, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2025 — Present

Senior Campaigns Manager @Outsourced Events

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London, GB

Driving ABM and multi-channel digital marketing for Tech clients, optimising engagement and revenue growth. Leading campaign strategy, execution, and performance analysis, ensuring data-driven results that align with client objectives.Currently seconded full-time to a leading global cybersecurity company, managing digital strategy execution for EMEA & LATAM.

EDUCATION

2017 — 2019

BPP

Digital Marketing, Business Principles, SEO, Video & Imaging Software, Coding Languages & Software, Website Software

2015 — 2017

Aquinas College (Stockport)

Graphic Communication, Art Craft & Design, Media Studies, English Language

ABOUT SOPHIE DYSON

Senior Campaigns Manager specialising in digital marketing with 8+ years experience, working across event management, marketing agencies, and cybersecurity B2B SaaS companies. With a passion for data-driven marketing, I specialise in crafting high-impact digital campaigns that drive engagement, demand, and revenue for brands. My approach blends account-based marketing, demand generation, and buyer intent strategies, ensuring marketing efforts are seen and truly resonate with the right audience.Working with leading tech companies, I create multi-channel campaigns that connect, convert, and scale, leveraging paid media, organic strategy, email, and programmatic marketing. I thrive on optimising conversion funnels, enhancing sales alignment, and using analytics to refine performance at every stage of the customer journey.Let’s connect!

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Sophie Dyson — Senior Campaigns Manager at Outsourced Events in Manchester, GB | Unifers