Sophie Chadwick
Digital Marketing Executive @Sensio Lighting Group
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WORK HISTORY
Digital Marketing Executive @Sensio Lighting Group
I’m responsible for being the main conduit between the Sales, Product, Leadership and Marketing team to deliver branded projects for digital platforms that deliver results and are fit for purpose. Internal and External Stakeholder Management- Act as the main point of contact for customers- Understand customer objectives and requirements- Translate customer and business goals into digital marketing solutions- Present strategies, performance updates, and recommendationsStrategy & Solution Design- Develop integrated digital marketing strategies tailored to the customer e.g Digital Asset Management system, and Training Portal- Recommend the right channels, platforms, and technologies- Performance Analysis & Optimisation- Analyse data and turn insights into clear recommendations- Lead optimisation discussions and continuous improvement plans- Report results in a way that ties back to business impactPlatform, Tool & Industry Knowledge- Manage our proposition on the website, asset distribution to customers, digital training tools, CAD software presence etc.- Maintain strong knowledge of key platforms and analytics tools- Understand marketing tech stacks (CRM, Website, Surveys, DAM)- Keep up with changes in legislation, privacy, and best practices- Act as a trusted advisor in digital toolsMeasurement & Reporting- Track KPIs: ensuring our solutions are fit for purpose
EDUCATION
Barnsley College
Music
Hunters National Qualification
HNQ Diploma Sales
Highlander Training
Adobe InDesign CC, Adobe
Highlander Training
Adobe Photoshop CC
York St. John University
Bachelor of Arts - BA, Music
ABOUT SOPHIE CHADWICK
I’m a forward-thinking, B2B Marketing Executive with a wealth of knowledge and skills in both traditional and digital marketing. I am an integral part of a marketing team, delivering high-quality, effective content for the brand, specifically, Website management and Customer relations. I’m hardworking, educated and willing to go above and beyond requirements to complete any task.
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