Sophia Merlino
Consultant and Founder @Toile Collective
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WORK HISTORY
Consultant and Founder @Toile Collective
Chicago, IL, US
Helping women and minority owned wellness brands grow through content, social, and events.Toile is a creative marketing firm that brings your brand’s story to life with a data-driven, fresh perspective to amplify your brand’s energy.Specializing in developing brand identity, ongoing social media strategy, bespoke partnerships and collaborations, and more so you can focus on other stuff. With so much competition in your industry, you need to stand out with a striking strategy. We have innovative ideas that are on-brand for you and are optimized for a 360 approach. You have a great story to tell, and we can make it all come to life. Plus, our state-of-the-art strategy doesn’t follow trends, but creates them.
EDUCATION
Parsons Paris – The New School
Fashion Design Process, Fashion/Apparel Design
New York University
NYU Florence, Global Fashion Program, Fashion Business
NYU Gallatin
Bachelor's degree, Branding the Body: Innovative Marketing in the Digital Realm
ABOUT SOPHIA MERLINO
I help women and minority owned wellness brands grow with social, content, and events! Bringing your brand’s story to life with a data-driven, fresh perspective to amplify your brand’s energy. 360 marketing strategy, social media strategy, partnerships and collaborations, content creation, events, and more.Driven by my passion for cultivating the connection between brands and people. I do just that through visual, written, and data-driven storytelling. With 7 years of experience in marketing, I specialize in the health and wellness, beauty, and fashion industries. I know how your brand should look on each marketing channel because of my experience in 360 strategy and the management across them. With a background in project management, I also know how to enable seamless execution. My naturally creative eye for aesthetics makes all the visuals come to life - beware, I am not afraid to pull out my iPhone and create great content at any moment. Originally based in New York, I overhauled marketing programs for brands like Naadam and Tucker, resulting in record levels of growth for the launches of +500 products. With each brand I work with, I continue to share and develop this toolkit of secret sauce.I am not only an avid marketer, but a daily meditator, dance workout instructor, and vintage collector.
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