Sophia Lee-Michaelis
tonies®
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WORK HISTORY
@tonies®
EDUCATION
John Jay College (CUNY)
Economics
Baruch College
Bachelor’s Degree, Business/Corporate Communications Minor: Human Resource Management
ABOUT SOPHIA LEE-MICHAELIS
Global CRM & Lifecycle Marketing Leader | Data-Driven Growth & Engagement | Driving Multi-Million € Revenue Passionate about building and optimizing customer journeys, I lead global CRM strategies that enhance engagement, retention, and revenue. With experience managing multi-market CRM programs, scaling subscriber bases of over 9 million users, and driving multi-million euro revenue growth, I specialize in data-driven decision-making, A/B testing, and cross-channel marketing. From leading high-performing teams to implementing innovative CRM solutions, I thrive at the intersection of technology, analytics, and customer experience to create impactful, scalable marketing strategies.
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