Sophia Lopez

WORK HISTORY

EDUCATION

ABOUT SOPHIA LOPEZ

Every brand, business, and idea has a story, and I am passionate about bringing those stories to life through strategy, creativity, and meaningful connection. I am a junior at Indiana University majoring in Management with a minor in Marketing, with a strong interest in business strategy, digital marketing, and brand development. I thrive at the intersection of analytics and creativity, combining data driven thinking with storytelling to build brands that resonate and drive real results. As a Campus Manager for University Tees, I partner with student organizations and campus leaders to develop custom apparel, build client relationships, and generate sales through strategic outreach and branding. This role has strengthened my understanding of consumer behavior, relationship management, and brand positioning, and led to my experience as a Marketing and TikTok Intern, where I create digital content and execute social media strategies that increase engagement and visibility. With over three years of retail and brand marketing experience, including roles as a Brand Ambassador for Hollister Co. and Bubble Skincare, I have developed a strong foundation in customer engagement, trend analysis, merchandising, and market positioning. Working in fast paced environments has sharpened my ability to anticipate trends, connect with audiences, and translate insights into impactful marketing initiatives. Throughout college, I have also held multiple leadership roles that blend business strategy with creativity, including serving as Vice President of Diversity, Equity, and Inclusion for Alpha Chi Omega and leading apparel and branding initiatives for Epsilon Nu Tau and the Crimsonette Dance Team. These experiences strengthened my skills in brand identity, event promotion, and building inclusive, engaged communities. I am especially passionate about sustainability, innovation, and building brands that leave a lasting impact. I am always excited to connect with professionals in marketing, retail, and brand strategy and explore opportunities where creativity and business strategy come together.