Soobin Son

Communications External Affairs @SK battery America

Commerce, GA, US

Support external PR and branding initiatives, with a focus on media relations, community partnerships, and academic engagement- Coordinate press outreach and media interviews, including support for executive communications and public exposure- Monitor media coverage, track sentiment, and contribute to crisis communication planning and response-Represent the company at public events, recruiting functions, and regional forums to strengthen corporate visibility- Collaborate with academic institutions, local governments, public agencies, and community organizations to build strategic partnerships- Manage corporate social media channels, ensuring timely and consistent messaging aligned with brand strategy- Align all external messaging with broader brand strategy to support long-term reputation building and stakeholder trust.