Sonya Roe
Executive Director of Charity Services @Age UK North Tyneside
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WORK HISTORY
Executive Director of Charity Services @Age UK North Tyneside
Providing strategic leadership, governance oversight and regulatory compliance across the Charity. Leading quality, customer‑centred services that meet current and future community needs. Shaping organisational strategy with our Board, stakeholders and partners and driving delivery through strong planning and performance management.Building a positive, values‑driven culture that empowers staff, volunteers and partners.Strengthening financial sustainability through effective resource management, budgeting and income generation whilst reducing reliance on the public purse.Representing the organisation to statutory bodies, commissioners, partners and the wider voluntary sector in Newcastle & North TynesideDriving innovation, organisational change and new ways of working to enhance impact and efficiency.Fostering collaboration across teams and sectors to improve outcomes and service quality.Leading stakeholder engagement, ensuring expectations informing strategic priorities and service development with senior stakeholders.Modelling integrity, ethical leadership and accountability across all areas of the Group.
SKILLS
ABOUT SONYA ROE
As Executive Director of Charity Services, I provide strategic, values-driven leadership across a complex and high-impact older people\'s charity. I am committed to delivering outstanding services, strengthening governance, and ensuring that our work consistently meets the needs and aspirations of current and future customers as well as funders and commissioners. My leadership approach is rooted in integrity, collaboration and empowerment. I build high-performing teams, nurture talent, and create a culture where people feel valued, inspired and supported to deliver their very best. I am passionate about driving innovation, shaping strategy, and ensuring that our organisation remains resilient, financially strong and responsive in a rapidly changing environment. With extensive experience in governance, executive leadership, policy development, and stakeholder engagement, I work closely with our Boards, partners, commissioners, funders and communities to deliver meaningful outcomes. I champion excellence, promote organisational reputation, and ensure that our services reflect the highest standards of quality, compassion and professionalism.
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