Sonya Noronha

WORK HISTORY

EDUCATION

SKILLS

ABOUT SONYA NORONHA

Hi! I’m a product marketing leader that’s spent +9 years honing my craft at enterprise SaaS startups in FinTech and Compliance spaces.My marketing career began as the first marketer at Sensibill (acquired) where I got an education by necessity to the full marketing spectrum. But I was obsessed with answering: “what business are we in?”; “who cares?”; and, “why exactly should those customers care?”. Naturally, I found my forever home in product marketing. Almost a decade and 3 companies later, and I’ve built 3x product marketing orgs. from the ground up. Career highlights include: leading new market entry and category creation efforts; partnering with Product teams to find remarkable (and, award-winning) ways to differentiate; and sharing with GTM teams how to tell stories that stick (a.k.a rack up serious numbers in Salesforce). It’s been a labor of love.My approach is deeply rooted in empathy and research and synthesis and engineering feedback loops. It’s my “secret sauce”. It’s how I bring the voice of the customer into every room (or, Google Doc) and keep strategies attune to market reality.My specialties: Insight-backed positioning & messaging‍ Customer, competitor, and market research from macro analysis down to dissecting JTBDs and conducting micro segmentation Product launch strategy and execution inclu. ABM, full-funnel growth, and tactical planning🤝 Enablement, crafting sales narratives (offerings beyond “decks as a service”) Designing buyer journeys based on how prospects actually want to learn & buy🥁 Driving cross-functional go-to-market alignment Open to grabbing a coffee and talking shop!