Sonya Gilpin
Director, Marketing & Communications @Trudell Medical International
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WORK HISTORY
Director, Marketing & Communications @Trudell Medical International
Manages a team of marketers with a key focus on building, executing, and reporting on omnichannel marketing and branding campaigns that effectively and efficiently generate sales leads at scale.• Participates in annual business planning, and develops and maintains global marketing program calendar to provide transparency for, and create alignment with, key stakeholders.• Works closely with Portfolio Managers and regional marketing teams to convert product value propositions into effective sales enablement materials.• Directs marketing technology roadmap supporting customer (HCP, end-users) retention and acquisition capabilities, including implementation strategy and training to drive internal adoption and utility.• Manages tradeshow opportunities on a global, regional and national level.• Manages and maintains ongoing relationships with vendors, agencies, consultants and the media for communications initiatives and technology implementations.
EDUCATION
Western University
Hon. BA
Western University
Public Relations and Communications
SKILLS
ABOUT SONYA GILPIN
Award-winning digital marketing and communications expert. Specializes in creating…
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