S. Sonny Kekelj
Senior Director of Marketing @MOVATI Athletic
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WORK HISTORY
Senior Director of Marketing @MOVATI Athletic
Windsor, ON, CA
Lead marketing and brand strategy across Canada, driving growth through integrated marketing programs and data-driven insights. Lead Marcom planning and budgetingDrive Member Acquisition and Retention Team meetings with Executive LeadershipDirect acquisition/retention and new club opening strategiesLead advertising and media strategyLead and mentor CRM, Engagement, Social Media and Digital teamsDirect digital prospect and member experience
EDUCATION
Schulich School of Business - York University
MBA, Marketing
University of Windsor
Hons BA, International Relations
SKILLS
ABOUT S. SONNY KEKELJ
Vision-driven. Team-powered. Results-obsessed.Strategic and innovative marketing executive with a track record of delivering business growth, elevating brands, and building high-performing teams across diverse industries. I bring a unique blend of creative vision, data-driven strategy and operational precision, honed through leadership roles on both the client and agency side. Known for orchestrating full-funnel marketing strategies—from brand campaigns to performance media—that align with business objectives, inspire teams, and deliver measurable results. A collaborative leader, coach, and forward-thinker focused on what\'s next—while always delivering today. Core Strengths:• Growth Strategy & Execution• Brand Development• Digital & Traditional Marketing• Media Planning (Digital & Traditional)• Team Leadership & Mentorship• Data-Driven Insights & Analytics• Cross-Functional Collaboration• P&L and Budget Management
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