Sonia Coupe
General Manager @Wych
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WORK HISTORY
General Manager @Wych
Auckland, NZ
General Manager | WychI\'m thrilled to be joining Wych, a global open data platform on a mission to provide fast, no-code, secure access to customer data, without the need for big technology budgets, large engineering teams, or legal and compliance experts.We help organisations that want to use customer data to create and deliver better products and services for their customers. The Wych platform uses a single API that is fast and easy to implement by any size organisation, anywhere in the world. Depending on requirements, we provide basic data transfer, data enrichment, data insights, a white-label consumer app, payments capabilities, and more — all leveraging Wych\'s accreditation, data security, and global infrastructure.In this role, I\'m focused on driving operational excellence, financial performance, and sustainable growth — partnering closely with Dermot Butterfield Wych’s CEO to translate strategy into execution. I feel incredibly lucky to be joining such a passionate and talented team, and I look forward to working together to manage commercial relationships, support business development, and ensure outstanding service delivery as we strengthen Wych\'s position across New Zealand, Australia, and beyond.
EDUCATION
Newcastle Business School - Northumbria University, UK
Bachelor’s Degree
Shaw Academy
Diploma
St. Jerome University, Marseille, France
DUETI
The George Washington University
Master’s Degree
Newcastle Business School - Northumbria University, UK
HND - SME Management
Cisco University
Master's degree
St Jerome University, Marseille, France
DUT
London Institute of Technology and Research
Master of Business Administration (MBA)
Downing college - Cambridge
Certificate of Law
Project Management Institute
PMP
SKILLS
ABOUT SONIA COUPE
With over 30 years of experience across Technology, SaaS, Telecoms, and Consulting, I\'ve built my career on one simple belief — that great operations and the right technology can transform a business.I\'m passionate about taking complex challenges and turning them into clear, actionable strategies that deliver real results. Whether it\'s streamlining operations, building teams that genuinely love what they do, or finding the commercial opportunities that others might miss, I thrive in environments where things are moving fast and the stakes are high.Some of my most rewarding work has been in purpose-led organisations, where success is measured not just in numbers, but in the difference you make to people\'s lives. I\'ve learned that when you lead with genuine care, empathy, and a deep sense of why you do what you do, you unlock something in people and teams that no strategy document ever could.Throughout my career, my proudest moments have always come from helping businesses scale — watching something grow from where it was to where it could be is what gets me out of bed in the morning.I\'m now channeling all of that experience into my new role as General Manager at Wych, a global open data platform making customer data accessible, fast, and secure for organisations of all sizes. It\'s an exciting space, and I genuinely believe Wych is onto something special.If you\'re curious about open data, or just want to connect and share ideas, I\'d love to hear from you!
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