Sonia Coopwood
Director of Marketing @Barnum Mechanical Inc
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WORK HISTORY
Director of Marketing @Barnum Mechanical Inc
Loomis, CA, US
As Director of Marketing at Barnum Mechanical, I lead with a strategic, creative, and purpose-driven mindset focused on shaping the future of our brand. I drive meaningful growth through marketing initiatives that connect with our audience, clearly position our services, and reflect the core values that define who we are. Beyond performance metrics, I’m focused on building a marketing function that fuels long-term momentum and strengthens our competitive advantage. By aligning vision with disciplined execution and empowering a high-performing team, I help ensure we’re not just meeting ambitious goals — we’re setting the standard in our industry.HIGHLIGHTS: • Built first dedicated marketing department, created GL-coded budget system.• Developed ROI dashboards for social media and tradeshows.• Produced client testimonial videos, technical photo shoots, and thought leadership content.• Drove growth into new markets through targeted campaigns.
EDUCATION
Tony Robbins Seminar
Unleash the Power Within, Business Administration and Management, General
Sierra College
Associate of Arts (AA), Marketing
University of California, Davis - Graduate School of Management
Executive Development and Marketing & Public Relations
Dale Carnegie
Sales Course
ChoiceCenter Leadership University
Emotional intelligence (EI)
Toastmasters International
Organizational Leadership, Public Speaking
SKILLS
ABOUT SONIA COOPWOOD
Marketing, communications, and brand strategy executive with 20+ years of leadership across engineering, environmental consulting, real estate development, construction, and renewable energy.I partner with CEOs and senior leadership teams to translate strategy into clear, compelling narratives that drive alignment, strengthen culture, and accelerate growth. My expertise spans executive communications, brand governance, internal communications modernization, thought leadership, and data-driven marketing strategy.With a foundation in geotechnical consulting and environmental services, I bring a deep understanding of technical, regulatory, and client-driven environments—elevating complex organizations through disciplined messaging, analytics, and executive presence.
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