Sonia Williford-Gill
Director, Owned Media @JCPenney
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WORK HISTORY
Director, Owned Media @JCPenney
Plano, TX, US
EDUCATION
University of Alabama
B.A., Criminal Justice
The University of Alabama
B.A., Anthropology
The University of Alabama
M.A., Physical Anthropology
SKILLS
ABOUT SONIA WILLIFORD-GILL
JCPenney empowers our customers through data-driven, personalized multichannel marketing under my leadership as Director of Owned Media Strategy. With over three years of experience in this role, I oversee strategic campaigns that integrate email, SMS, and push channels to deliver impactful, customer-centered messaging. Our team leverages advanced audience segmentation and targeting to create tailored communications that enhance engagement and drive measurable results. Previously, I managed loyalty marketing operations at 7-Eleven, delivering personalized outreach to over 43 million customers. My expertise lies in orchestrating cross-functional collaborations, optimizing campaign performance, and developing innovative marketing solutions. I thrive in dynamic environments, bringing a commitment to adaptability, communication, and continuous improvement to every project.
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