Abhay Agnihotri

Digital Marketing Team Lead @JCPenney

Bengaluru, IN

Digital Marketing Team Lead at JCPenney with expertise in SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and performance marketing. I focus on driving e-commerce growth by improving search visibility, optimizing paid media campaigns, and delivering measurable ROI.I bring hands-on experience in Google Ads and Adobe Analytics, using data-driven insights to optimize the full customer journey—from acquisition to conversion. I actively adapt strategies to align with evolving search trends, including AI-driven discovery and voice search, ensuring strong brand visibility in competitive retail markets.In my role, I lead digital marketing initiatives, manage cross-functional teams, and execute high-impact campaigns that support business goals and revenue growth. My approach combines performance optimization, strategic thinking, and continuous innovation.Key Skills:• SEO, AEO, GEO• Google Ads & Performance Marketing• Adobe Analytics & Data Insights• Conversion Rate Optimization (CRO)• Team Leadership & E-commerce Strategy

Ashok Vatika public school

10 & 12

Continental Group of Institutes

Bachelor of Applied Science - BASc