Sonali Pathak
Digital Marketing Manager @The Tee Talks
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WORK HISTORY
Digital Marketing Manager @The Tee Talks
Toronto, ON, CA
The Tee Talks was established in early 2020 to help small to mid-size businesses grow their business online. Instagram -@teetalksofficial- It is a leading digital marketing agency that focuses on growing business successfully with online marketing services. Providing services like web development, social media marketing, digital marketing, and graphic design- Developed new promotional campaign of companies, increasing sales revenue with projected year-on-sales growth- Effectively oversaw all promotions for both sites and social media marketing accounts, including creative and offer ideas. Developed creative Social media content using my graphic designing skills- Gained deep understanding of customer segmentation, buyer personas and journeys as well as buying behavior through research and sales and stakeholder engagement- With google analytics tracked customer engagement on websites (landing pages, customers emails, social accounts) and generated leads from the data gathered- Learned to execute marketing plans with strategic tactics from start to finish to meet lead generation objectives of the commercial units- Created weekly, monthly, and yearly strategic marketing plans aligned to the business objectives of the healthcare, medical, signage, and cross market commercial units- Worked with Clients around the world - USA (New Jersey, California), Canada (Toronto, Hamilton), South Africa, and India.
EDUCATION
Swami Vivekanand College of Engineering (SVCE), Indore
Bachelor's degree, Computer Software Engineering
Fairleigh Dickinson University
Master's degree, Management Information Systems
ABOUT SONALI PATHAK
A skilled and result oriented Project Manager & Digital Marketing Manager- Drove initiatives such as marketing performance reports, learned and developed new scoring Social Media Marketing techniques, reporting a 25% marketing performance increase to various industries in 6 months. I have created & designed high engagement posts for various social networking channels and trained several business owners with Digital Marketing- Build and develop the project team to ensure maximum performance, providing purpose, direction, and motivation. Lead projects from requirements definition through deployment, identifying schedules, scopes, budget estimations, and project implementation plans, including risk mitigation- Analyze project progress and, when necessary, adapt scope, timelines, and costs to ensure that project team adheres to project requirements- Establish and maintain relationships with appropriate client stakeholders, providing day-to-day contact on project status and changesSkills: PROJECT MANAGEMENT STRATEGIC PLANNING TEAM LEADERSHIP DIGITAL MARKETING SOCIAL MEDIA CAMPAIGNS MARKET & COMPETITOR RESEARCH REQUIREMENT GATHERING & ANALYSIS QUALITY MANAGEMENT QA TESTING
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