Sona Kim Davis
Emerging Channels Lead (Amazon, Tiktok Shop, Target Com, Rx) @goodr
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WORK HISTORY
Emerging Channels Lead (Amazon, Tiktok Shop, Target Com, Rx) @goodr
Los Angeles, CA, US
Drove +16% YoY total D2C growth after joining in 2024, accelerating performance across priority digital channelsLed Amazon US growth of +70% YoY and Amazon Canada growth of +155% YoY, establishing marketplaces as primary incremental growth driversBuilt TikTok Shop into a seven-figure annual sales channel within one year, from near-zero baselineDelivered sustained +22% YoY growth across Rx / Prescription partnershipsOwn weekly and ongoing executive reporting for online marketplaces, translating performance data into clear insights and investment recommendations for senior leadershipRegularly presented channel strategy, performance, and forward plans to C-suite and cross-functional leaders, influencing prioritization and resourcing decisionsServed as connective lead across Marketing, Creative, Product, Ops, Finance, and BI to align strategy through execution for high-growth channels
EDUCATION
Syracuse University - Martin J. Whitman School of Management
BS
ABOUT SONA KIM DAVIS
Emerging channels and marketplace leader specializing in go-to-market strategy, marketplace growth, and P&L-driven execution. Since joining in 2024, I’ve led Amazon (US & Canada), TikTok Shop, and Rx partnerships, driving +16% YoY D2C growth, scaling Amazon US +70% YoY, Amazon Canada +155% YoY, and building TikTok Shop into a seven-figure channel within one year. I partner closely with Finance and BI on unit economics, contribution margin, and ROAS, and own weekly executive reporting, regularly presenting strategy and performance to senior leadership. Previously, I operated partnerships, sponsorships, production, and revenue programming for a multimillion-dollar pickleball facility, building on a foundation in streaming and legacy media, bringing a full-funnel perspective across digital, physical, and media-driven revenue models.
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