Craig Metzger

Creative Director VP, Creative @goodr

Long Beach, CA, US
EMAILS
c•••••••@goodr.com
MOBILE NUMBERS
+13•••••••63

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WORK HISTORY

Oct 2025 — Present

Creative Director VP, Creative @goodr

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EDUCATION

N/A

St. John's University

BA, Sociology / Criminology

SKILLS

Brand ManagementPackagingIllustratorFashionManagementLogo DesignIllustrationTrendProduct MarketingMerchandisingBrand DevelopmentMarketingAdvertisingPackaging DesignMagazinesArt DirectionCreative DirectionWeb DesignFashion DesignDigital MediaApparelProduct DevelopmentArtCatalogsAdobe IllustratorRetailTrend AnalysisSocial Media MarketingGraphic DesignAction SportsStrategyConcept DevelopmentDigital Marketing

ABOUT CRAIG METZGER

Creative Director | VP-level creative leader helping brands grow through strategy, storytelling, and strong teams.I lead creative organizations that connect brand vision to real business outcomes, building campaigns, content, and systems that resonate with consumers and scale across channels. My background spans global brand strategy, product marketing, and content development, with a strong bias toward clarity, performance, and executional excellence.I’ve built and led cross-functional teams across design, copy, and production, creating environments where creative work is both thoughtful and effective. I’m most effective when creative is treated as a strategic partner, aligned early, measured smartly, and empowered to lead.View selected work at & Brand Leadership · Creative Strategy · Global Campaigns · Team & Org Building · Product & Brand Storytelling · Content & Social Strategy · Art Direction (Photo & Video) · Copy & Narrative Development · Digital & Integrated Marketing

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