Somi Basathia
Director of Brand Marketing @Kevyn Aucoin Beauty
Signup · Get unlimited contacts
WORK HISTORY
Director of Brand Marketing @Kevyn Aucoin Beauty
New York, NY, US
EDUCATION
University of Illinois Urbana-Champaign
Bachelor of Science (BA) in Consumer Economics, Economics and Personal Finance
London College of Fashion, University of the Arts London
Master of Arts (MA), Strategic Fashion Marketing
University of Illinois Urbana-Champaign
Bachelor of Arts (B.A.), Textile Marketing and Fashion Retail
ABOUT SOMI BASATHIA
My experience to date has provided me with the skills to master the concepts of branding, product development, marketing, public relations, and retailing behind skincare, beauty, and fashion brands; all of which have now become an increasingly important and integrated part of a successful business. I have always combined an integral and professional attitude with a focus on precision and attention to detail. I have worked with companies studying and examining all facets of the brand. This has included a domestic - United States, European and global perspective. My ambition can best be highlighted through the innovative and strategic branding ideas that I have worked on with at Kevyn Aucoin Beauty, Glowoasis, Parallel, JUVA, and MaxMara. In addition, I also have a strong pulse on current market trends in the beauty, skincare, and fashion industry. I can effectively collaborate with multiple teams to integrate new 360 marketing campaigns. Areas of expertise: Public Relations Communications Strategy Content Creation Brand Partnerships Event Planning Media Analysis Social Media Management Sales & Market Trend Analysis Project Management Consumer Behavior International & Vendor Relationship Corporate Brand Development
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.