Somashekar Swami

Senior Marketing Manager @Learnerskart Americas Pmp, Agile & Scrum Training

Bengaluru, IN

Marketing Manager, LearnerskartAs Marketing Manager at Learnerskart, I lead the end-to-end marketing strategy to drive brand visibility, user acquisition, and engagement across diverse learning segments. Key responsibilities include:Defining and executing multi-channel marketing plans (online & offline) aligned with business goals, targeting learners across [geographies / age groups / course categories]Planning, launching, and optimizing campaigns in digital marketing (SEO, SEM, social media, email), content marketing (blogs, video, webinars), and affiliate / partnership programsManaging the marketing budget, forecasting spend, and ensuring efficient allocation of resources for maximum impact and ROICollaborating closely with product, operations, creative, and sales teams to align messaging, promotions, and customer experienceConducting market research & competitive analysis to understand learner needs, market trends, and opportunities for growthLeading, mentoring, and building the marketing team; working with external agencies & vendors to amplify reachMonitoring campaign performance via key metrics (e.g. cost per acquisition, conversion rates, retention, engagement); using data to iterate and optimize strategiesOverseeing content strategy & creative direction to maintain brand consistency and foster learner trust & loyalty