Solomiya Lyaskovska
Senior Communications Specialist @WM
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WORK HISTORY
Senior Communications Specialist @WM
CA
Develop, manage and execute internal and external communication strategies to support strategic plans through various online and traditional mediums • Manage Canada’s brand and marketing material specifically designed for Sales department, as well as internal campaigns, while saving on graphic design costs through expert ability to use Adobe InDesign and Photoshop • Act as spokesperson to media inquiries and liaise all community meetings where we have landfills to build trust and a strong relationship with key stakeholders • Manage internal messages to reach a vast audience of over 1500+ employees and spanning four provinces • Create content and manage social media pages for residential customer communications • Coordinated a research project developing strategic marketing communications plans that support company goals • Administer all community investment applications using the accounting software Coupa and ensure annual budgets are on target • Collaborate with municipalities on better communicating sustainability programs via social media, video, online or mail marketing channels • Manage regulatory compliance for stakeholder meetings and meet with government officials to ensure open and transparent business dialogue KEY ACHIEVEMENTS: • Co-created and implemented an educational program for students about environmental sustainability and essential landfill development, which won a CPRS Award of Excellence for Best Corporate Social Responsibility Campaign • Created and executed stakeholder engagement plan that resulted in a successful landfill permit renewal • Applied RACE principles to develop scholarship program in contentious area where WM owns and operates a landfill • Selected to be part of Western Canada’s 2019 Leadership Forum, a development program giving insight into the challenges of business while growing leadership skills through team projects, active learning, coaching and mentoring, as well as team assignments
EDUCATION
Mount Royal University
Bachelor of Communication, Public Relations
Canadian Public Relations Society
Accredited in Public Relations (APR)
ABOUT SOLOMIYA LYASKOVSKA
A public relations generalist with ten years of communications and marketing experience. In her Senior Communications Specialist role with WM Canada, she provides internal and external communication, community investment, media relations, marketing and design, writing and editing, government relations, stakeholder engagement and event planning support. Solomiya’s superpowers: ability to focus for long periods of time, turn vague ideas into completed projects and sift through heavy information loads to find key details. Her personal life is filled with exploring the world, catering to her loved ones, fitness and baking cakes.
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