Angelica Silva Young
Director Category Marketing @WM
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WORK HISTORY
Director Category Marketing @WM
Houston, TX, US
EDUCATION
Universidad Nacional Autónoma de México
Economics, International Economics
Quinlan School of Business, Loyola University Chicago
Masters in Science in Integrated Marketing Communications, Marketing
Quinlan School of Business, Loyola University Chicago
Masters in Business Administration, Marketing
SKILLS
ABOUT ANGELICA SILVA YOUNG
Digital Marketing professional, results driven, ROI focused, with over 15 years of hands-on experience with high-profile energy companies in North America. Knowledgeable in all aspects of digital marketing including:• E-commerce – Managed tactics to increase online direct-to-consumer sales through A/B testing, and strategic and measurable digital marketing campaigns and promotions. • Analytics – Strong experience interpreting test results and drawing conclusions and recommendations. • Digital Marketing – Planned, executed, and measured top of the funnel activities, including SEO/SEM, content marketing, social media, and display advertising. Responsible for assets to attract, convert, and close customer interactions online. Managed earned, owned, and paid media efforts.
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