Solenn Robineau

Brand Manager @Havana Club

Ville de Paris, FR

PERNOD-RICARD GROUP (Havana Club): Key role in the marketing campaigns development, implementation, creation and communication of associated content Created communication tools in various markets depending on their cultural differences- Devlopment of content with creative partners (music artists, producers/directors, photographers, agencies) and internal teams (social media, legal, purchasing, sales, local marketing teams)- Analyse of the street culture universe and identification of current/emerging players (medias, music, streetwear)- Recommendation of the best collaboration partners and implementation coordination of successful actions (strategic and creative thinking, associated event, digital operations) Managing relationships with local markets- Delivery of marketing/communication tools to local markets - Proposition of collaboration with local partners- Development and adaptation of communication tools/campaigns for markets- Monitoring of international initiatives implementation and collected datas Event organisation- Organization of events in partnership with internal/external partners (production, logistics, creation of photo/video content, monitoring of media/social media fallout, analysis of results) Budget management- Creation of supplier accounts and follow-up of quotation/invoice receipts

École Supérieure de Commerce Et de Management - ESCEM

Bachelor's degree, Bachelor in Management

KEDGE Business School

Master's degree, Art & Creative Industries